Unfolding the digital journey of Invest In Yoga with a 65% increase in website engagement.
Highlights
The case study discusses the case of Invest In Yoga’s absence of brand identity and non-effective website presence and how we helped them streamline their marketing and sales funnel. We, as a brand, acknowledge championing a market-centric strategy while working towards the pain areas of the clients with result-driven approaches over various social media platforms.
Ensuring the same, we learned about the business challenges faced by Sat Kirtan Kaur Khalsa – the founder of Invest In Yoga, and proposed to them our value-added digital marketing solutions that encouraged:
Brand establishment, awareness, and presence
Cost-saving digital marketing outsourcing services
High ROI and ROAS
Better business scalability, efficiency, and growth
about the company
Invest In Yoga is an organization with a mission to raise awareness of business yoga so that organizations create an impact beyond profits. It believes that boosting awareness is the solution to achieve the expansion of business yoga.
Invest In Yoga’s services are the best answer for today’s challenges in the workplace, creating a highly stressed, inefficient, and thus despairing workforce.
About The Founder
With a remarkable experience in Kundalini Yoga, Sat Kirtan Kaur Khalsa sketched a mission to make people shine. Her vision of being a business yoga specialist was to help professionals relax and enhance their productivity without the stains of stress.
Spreading the knowledge of yoga on a platform like – Insight Timer allows her to aid the mental and physical calmness of professionals.
client objectives
Revamping Website Design
Strategizing Email Marketing
social media actions
client challenges
Absence of adequate brand awareness.
Multiple websites for a single purpose.
Lack of SEO-friendly website copies.
Lower ROI from email marketing.
Zero engaging website CTA.
Reduced digital marketing directory.
our solutions
Revamping Their Websites
We came into the picture, plunging into in-depth learning of the reasoning and purpose behind three different websites, which were to be redesigned by us as one website.
Their primary website, Invest In Yoga, was designed in WordPress, and the other dutch payment website was designed in WooCommerce, which was a challenging factor for our team. Yet, our team of expert web developers succeeded in this challenge and devised a beautiful website.
SEO-FRIENDLY WEBSITE
After the enforcement of our web team, this approach was next handed over to our content experts to pen down SEO-friendly website copies that assist the website rank greater engagement.
SOCIAL MEDIA MARKETING
Their social media pages have already exited, but there was a lack of proper action and very poor engagement. Our designer & social media team came together to ideate greater strategies that were enforced to attract traffic.
The Action Race
1st Month
- Brief Documentation on Project Ideation
- Finding Procedure
- Understanding Business Revenue Model
- Cost Suggestion
2nd Month
- Visualize
- Design
- Write
- Changes
- Approval
3rd Month
- Planning
- Merging 3 Websites
- Website Structure Ideation
- WordPress Setup
- Creating Front End Pages: Home/ About Us/ Services
4th Month
- Other Pages Structuring
- Client Review
- Changes
5th Month
- Installing Woocommerce
- Payment And Marketing Methods
- Setup Paypal & Stripe Payment Gateway
- Discount Coupons Integration
- Editable Backend Of Pages
6th Month
- Testing
- Bug Solving
- Live Server Set-Up
- MVP Launch
results
Where Are We Now?
Their social media pages have already exited, but there was a lack of proper action and very poor engagement. Our designer & social media team came together to ideate greater strategies that were enforced to attract traffic.
